AUSTIN, TX – Bikinis Sports Bar & Grill executives expressed disappointment this week when initial sales figures for their new Buckin’ Burger Contact Solution proved negligible.
Company analysts had expected the product to sell relatively well on the strength of the product’s novelty and a campaign targeting the coveted 25-35-year-old demographic. However, the campaign seems to have little effect, and retailers are reporting only a handful of sales throughout the Texas and Southeast regions.
The Buckin’ Burger campaign highlights the product’s ‘easy rub formula,” which admittedly does not include a lovely member of the Bikinis work staff. However, Bikinis CEO, Douglas Guller, had hoped the mere suggestion of “easy rub” would translate into a selling point. Plus, emphasizing the water-saving advantages that the Bikinis campaign calculated would appeal to the ecologically-minded Millennial demographic.
“We don’t yet know exactly where we went wrong,” said Guller, while reviewing the profit and loss statement. “The focus groups were pretty clear on the fact that sticking a liquid form of our delicious charbroiled Buckin’ Burger in one’s eye was a promising feature, and that the design and color of the packaging was eye-catching and bright. We had a fabulous slogan for the ad campaign, so it’s going to take some more granular data analysis to get to the bottom of this.” The “That’s it, easy rub it. Easy rub it, good.” campaign launched in February, with ads on billboards, in print media, online, and a sprinkle of spots on network TV.
Guller hopes his other brands make up for the losses generated by the contact solution failure. He also oversees a new men’s shaver called the Rusty Schick Quattro and a nasal decongestant called Nose Muffs. Even if they do well, says Guller, “this one is hard to swallow,” quickly adding, “but when you do — it tastes really great!”